Welcome to Local Farmer Magazine.

A magazine made for the farms of Cumbria, Northumberland & Scottish Borders, and posted free to your door.

Every issue brings together the machinery, services and businesses that keep this region's farms running, from new and used tractors to livestock equipment, land agents, vets, insurance and everything in between. No subscription, no login, no searching — just a magazine that lands on the farm, ready to read when you've got five minutes to sit down with it.

Local Farmer is built for this region, by people who know it. We're not a national title with a couple of pages tacked on for the North — every advertiser, every listing, every page is chosen because it's relevant to farms right here.

Advertise with us.

Local Farmer magazine front cover issue 1 October November 2026

What we do.

Local Farmer connects the farming community of Cumbria, Northumberland and Scottish Borders with the businesses that serve it.

We publish a free, printed magazine covering agricultural machinery - new and used - alongside the full range of services farms rely on: livestock and dairy equipment, buildings and land, professional and financial services, labour, training, vehicles, and more.

Every issue is posted directly to farms across the region, so it reaches the people who actually need it, without anyone having to go looking for it. Our aim is simple: make it easier for farmers to find what they need, and easier for the businesses that serve farming to be found.

Advertise with us.

Local Farmer magazine distribution area
Local Farmer magazine distribution map

Why it's great!

  • It comes to you - no searching required

    No websites to browse, no apps to download. Local Farmer arrives at the farm, so the machinery, services and offers you need are already in your hands.
  • Read it at your own pace

    Keep it in the tractor cab, leave it on the kitchen table, take it in for a cup of tea at the auction mart café. A printed magazine fits around your day — not the other way round.
  • Genuinely local, genuinely relevant

    Every advertiser and every listing is chosen because it matters to farms in Cumbria, Northumberland and the Scottish Borders. No wading through pages of content aimed at farms three hundred miles away.
  • It supports the local farming economy

    Local Farmer is funded entirely by advertisers who want to reach this region's farms — which means it costs you nothing, while keeping money and trade moving between local farms and local businesses.

Frequently Asked Questions.

Local Farmer is a free magazine for farms across Cumbria and Scottish Borders, covering agricultural machinery, livestock and dairy equipment, farm buildings, land, professional services, and more — posted directly to farms in the region.

Yes. Local Farmer is funded entirely by advertisers, so there's no cost and nothing to sign up for — it's simply posted to farms across the region.

If you farm in Cumbria or Scottish Borders, you should already be on our distribution list. If you're not receiving a copy, get in touch and we'll make sure you're added.

Farms across Cumbria, Northumberland and the Scottish Border. We're built specifically for this region, rather than trying to cover the whole country.

Every issue is posted out bi-monthly.

Get in touch using our advertising enquiry form below, or contact us directly, and we'll talk you through the available ad sizes, positions and pricing for the next issue.

Yes — every issue includes a classifieds section for farmers to buy and sell machinery directly. Use the classifieds submission form below to send in details of what you've got for sale.

Farmers and farm businesses across Cumbria and Scottish Borders — the people making the day-to-day decisions on machinery, services and suppliers for their farms.

If your customers are farms in Cumbria, Northumberland or Scottish Borders, very likely yes. We cover everything from machinery dealers and livestock equipment to vets, land agents, accountants, insurance brokers and more — get in touch and we'll tell you honestly whether it's a good fit.

Get in touch today

Advertise in Local Farmer.

Want your business in front of farms across Cumbria, Northumberland and the Scottish Borders? Tell us a bit about what you're advertising and we'll come back to you with sizes, positions and pricing for the next issue.

Already got your artwork ready? You can attach it below - we accept print-ready PDF, JPG or PNG files.

Not sure what you need yet, or don't have artwork ready? No problem - just send us your details and our professional graphic designers will design your advert.

Sell Your Machinery in Local Farmer.

Got machinery to sell? Every issue of Local Farmer includes a classifieds section read by farms across the region - a straightforward way to reach buyers who are actually local.

Tell us what you've got for sale - make, model, age, condition and price - and attach a photo if you have one. We'll get it into the next available issue.

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Attach your advert or classified picture

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